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HubSpot and Marketing for Proptech Innovation
A Norwegian construction and real estate business cluster
Their goal is to make Norway's largest onshore industry smart and sustainable and to export enabling technologies to the world.
Proptech Innovation works on reshaping the construction and real estate industry while promoting a more innovative and more sustainable future. Their projects aim to create change, reduce carbon footprints, and embrace new technology.
They run networking and innovation arenas through workshops and 'Show and Tell' events. In addition to projects within the circular economy and data-driven innovation. Reducing waste, optimizing resource use, and promoting sustainable practices in the industry are also part of their agenda.
Work by Frei
Frei has worked as a marketing partner for Proptech Innovation over an extended period.
The initial goal was to provide Proptech Innovation with a website that was easy to update, with news, events, and useful content and resources for their members. We started by moving the website to the HubSpot CMS, with templates and workflows for the membership onboarding.
At the same time, we promoted events, created newsletters and 1-1 email templates, and ran social media campaigns with one main goal: generating followers and leads.
Proptech Innovation has doubled its direct- and organic social traffic, streamlined its membership onboarding, and grown its newsletter subscriptions and event signups. Book a meeting with us to learn more.
See example content by Frei for Proptech Innovation (articles in Norwegian).
